In today's ever-evolving media landscape, why are media companies stuck on the traditional approach of selling content subscriptions alone?

I have a confession: my itch to create the next great recreational sports league is growing.

Effective branding goes beyond logos and color schemes; it's about creating an emotional connection, establishing a unique identity, and differentiating your business from competitors.

When reflecting on the success of Ultimate Hoops League, a defining moment stands out—a moment that could have determined its fate as either a short-term failure or a runaway success.

I couldn't be more thrilled to share some news with you all.

Our team at Arlt Consulting has partnered with the brilliant mind behind Rock The Doc, Dr. Kennedy Chukwuocha, to bring you a revolutionary fitness experience: the Rock The Wristband.

Throughout my career, one lesson has become abundantly clear: in this fast-paced, visually-driven world, how we deliver our message matters as much as the message itself.

I love simplifying complicated things. 

I’ve learned during my professional career that things tend to get unnecessarily complicated, driven by insecurity, ego, or plain old ignorance.

When I was a kid, I was absolutely obsessed with Mattel Basketball, that classic handheld video game from the 80s. 

Little did I know back then that this simple little device would light a fire in me for basketball and push me to take my skills from the virtual court to the real one on my driveway.

As a sports business consultant, I understand the impact the Creative Cliff Illusion can have on entrepreneurs like us.

But here's the secret we must embrace: creativity is not a finite resource that diminishes over time. Instead, it's a bottomless wellspring of inspiration waiting to be tapped.

Lionel Messi, arguably the greatest soccer player in history, is a complete mess before every game.

But there is a method to Messi’s madness.

After years of experience in the industry, the 4V Framework provides a simple process to avoid costly mistakes. The 4V Framework, Viability, Vision, Validation, and Volume, is a comprehensive guide to help you create a business that thrives from the start.

The AI genie is out of the Gatorade bottle, and it's rapidly changing the game for sports business operators.

This is something to celebrate, not fear, because AI is going to help you leverage your ultimate superpower: Being human.

Through the years, people have asked me the secret to Ultimate Hoops' success. My answer to this question is always the same:

"We didn't make Ultimate Hoops about basketball."

The original Blade Runner (1983) is one of my top 10 favorite movies and for a good reason. 

The movie challenges viewers to question what it means to be human and whether we can honestly tell the difference between a human and a replicant.

Arlt Consulting designed a brand-new website for T.WILL Sports that hit all the right notes. This fresh platform enabled T.WILL Sports to establish its unique brand identity, giving the business greater control over appearance and functionality.

It was a pleasure to share my journey building Ultimate Hoops and discuss the future of basketball on the Around The Association podcast this month. This appearance marked my first podcast interview since leaving Ultimate Hoops to launch Arlt Consulting last Fall, which makes it a poignant moment for me.

When working with our clients in the sports industry, the first task is identifying the consumer archetype they serve. Understanding this crucial aspect sets the foundation for effective marketing and business strategies.

Launching a recreational sports league is an exciting venture, and one of the most common questions new clients ask me is how many teams they need to get started.

As someone who has successfully launched and grown a national sports business, I can tell you that having a defined framework is critical to your success.