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Building sports VENTURES from the ground up

At Arlt Consulting, we drive revenue, elevate digital platforms, and create brands that set the pace for tomorrow’s sports industry.

MINNEAPOLIS | NEW YORK CITY | LOS ANGELES

Services

We help sports businesses build, scale and create new revenue through strategy, technology, and digital innovation.

Turn ideas into powerful platforms – from apps to digital ecosystems.

Unlock new revenue streams – through digital products, sponsorships, and AI-driven monetization.

Grow, expand, and scale – with strategic frameworks built for long-term success.

This is one of those times you feel confident about your purchase. Working with Alan and his team takes the guesswork out of the equation. He helped me design a website (with multiple functionalities) and structure it in a way that is manageable on my own if need be.

This coupled with his expertise from a strategy and business development standpoint make him a no-brainer when it comes to sports and consulting

— KennedyChukwuocha, Founder & CEO at Rock The Doc

Read more testimonials on Our Services page.

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From Startup to Acquisition: A CASE STUDY

Learn how Alan Arlt, Co-Founder and Principal Consultant at Arlt Consulting Co., turned Ultimate Hoops from a local basketball league into a nationally recognized brand, culminating in its acquisition by Life Time Fitness.

When you book a P30 Session, you’ll also gain free lifetime access to the Ultimate Hoops Case Study—a behind-the-scenes look at the strategies that made it a success.