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Build a Sports BUSINESS THAT DOMINATES

From startups to global brands, we forge million-dollar profits, bold markets, and lasting power. Will you lead the charge?

MINNEAPOLIS | NEW YORK CITY | LOS ANGELES

Why Us

We don’t sell plans. We spark fires 🔥.

Impact

Million-dollar empires born. Fans electrified. Markets owned. We’ve done it for SportsVisio, Ultimate Hoops.

EXPERTISE

Leagues, tech, fans—we’ve lived it. From startups to giants, we know the game.

CONNECTION

You work with Alan Arlt. Direct. Real. Building your story, step by step.

This is one of those times you feel confident about your purchase. Working with Alan and his team takes the guesswork out of the equation. He helped me design a website (with multiple functionalities) and structure it in a way that is manageable on my own if need be.

This coupled with his expertise from a strategy and business development standpoint make him a no-brainer when it comes to sports and consulting

— KennedyChukwuocha, Founder & CEO at Rock The Doc

Read more testimonials on Our Services page.

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From Startup to Acquisition: A CASE STUDY

Learn how Alan Arlt, Co-Founder and Principal Consultant at Arlt Consulting Co., turned Ultimate Hoops from a local basketball league into a nationally recognized brand, culminating in its acquisition by Life Time Fitness.