ALAN ARLT
SPORTS ENTREPRENEUR. SCALED TO 30+ MARKETS.
NOW HELPING OTHERS BUILD.
The only sports business consultant who built, scaled, and sold a nationally recognized sports brand.
I built Ultimate Hoops from startup to acquisition by Life Time, Inc., then scaled it into a multi-million-dollar national sports brand across more than 30 North American markets with over 500 team members.
Unlike traditional consultants, I've been in your shoes: launching digital products, building teams, navigating partnerships, and delivering profitable exits.
Now my company, Arlt Consulting Co., helps sports businesses build scalable ventures that get acquired and grow.
“This is one of those times you feel confident about your purchase. Working with Alan and his team takes the guesswork out of the equation.”
— KennedyChukwuocha, Founder & CEO at Rock The Doc
Read more testimonials on Our Services page.
Why sports businesses choose strategic partnerships over project consulting
Continuous strategic guidance during your most critical growth phases means faster decisions, avoided mistakes, and accelerated revenue growth. My retainer-based advisory partnerships provide the executive-level expertise you need, when you need it, without the overhead of hiring a full-time executive.
Proven track record building sports businesses:
Ultimate Hoops founder: Built and sold a nationally recognized basketball brand
18x ROI achievement: Delivered exceptional returns for investors and stakeholders
Life Time, Inc. acquisition: Successfully navigated M&A process
15+ years of experience: Sports business operations, strategy, and growth
Four ways to accelerate your sports business growth
Tier 1: P30 Strategy Sessions - $99 per session for immediate strategic guidance
Tier 2: Strategic Advisory Partnership - starting at $3,000/month, ongoing strategic support
Tier 3: Growth Intensive Consulting - starting at $7,500/month for scaling businesses
Tier 4: Executive Advisory Partnership - starting at $15,000/month intensive strategic guidance and implementation
About Alan Preview
From Startup Founder to National Brand Builder
I didn't just build a sports company—I built it, got it acquired, then spent 15 years scaling it into a national powerhouse. Ultimate Hoops went from startup to Life Time's premier sports brand, operating in 30+ markets with 500+ team members generating multi-million dollar revenue.
That's the complete journey most consultants can't teach because they've never done it. I have.
