Hi – I’m Alan Arlt
As the founder of Ultimate Hoops, Inc., I led its growth and acquisition by Life Time, Inc. in just two years, transforming it into a nationally recognized sports brand across North America.
Let’s Team Up To Grow Your
Sports Business
Now, I am dedicated to assisting others in creating their unique sports ventures.
Whether you're just starting or already established, I leverage the strategies that fueled the inception and growth of Ultimate Hoops to enhance your revenue and profits.
What Clients Say
“I worked with Alan because of his expertise in building Ultimate Hoops, the benchmark for recreational sports businesses in North America.
Now we have various strategies to increase efficiency and elevate sales growth.”
— Nate Money, Founder & League Director at Roundball BC
“Using his 20 years of sports business experience, Alan provided strategic and practical strategies customized to the growth goals of my business, taking it to the next level.”
— Stephon Allen, Founder & CEO at Courtside Recovery
“Working with Alan has been a game changer for T.WILL Sports. Everything was customized to our needs, and the return on investment has been 10x after just 45 days post-launch.”
— Tim Williams, Founder & CEO at T.WILL Sports
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